Millennials are today’s low-hanging fruit for a joke. I’m guilty. A few weeks ago at a party, discussion turned to their sense of entitlement. The office gets pizza. The millennial gets a salad. The office gets the local donut chain. The millennial wants Krispy Kreme. A friend who, like me, is about 20 years older than the people we were unfairly criticizing behind their backs noted, “It’s all the trophies.” I laughed. We all did.
The reality is that millennials are very much no joke to US marketers, who so desperately want to separate them from their cash.